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  Society > Issues > Business > Allegedly Unethical Firms > Ezula   Go to Directory Home: [English]  [English]  

Web Pages
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  ThiefWare.com http://www.thiefware.com/
Information and resources primarily for webmasters who wish to fight unethical contextual advertising.
  Foistware http://www.cexx.org/toptext.htm
Information to help users and webmasters identify when Top Text is installed.
  Protect Your Web Site from Unwanted Linking http://www.unwantedlinks.com/
Explains how the eZula system works and provides resources that allow users to remove it and to help web site owners protect their sites from unwanted advertising insertion.
  Whirly Wiry Web: Fighting Ezula http://www.whirlywiryweb.com/q/ezula.asp
Discussion of web design to detect and defeat contextual advertising, including recognizing the HotText and TopText plugins.
  PetitionOnline: eZula http://www.petitiononline.com/toptext/
Petition protesting insertion of advertising links on web pages.
  Slashdot: Don't Eat the Yellow Links http://slashdot.org/features/01/07/31/2015216.shtml
Web owners upset by changed content; describes an "opt-out" procedure.
  COTSE: You may have heard of Microsoft Smart Tags, but have you seen Ezula and Surf+? http://www.cotse.com/8202001.html
A webmaster's editorial accusing TopText and Intelsoft International's Surf+ of theft, false advertising, and deceptive self-promotion.
  StopScum http://www.stopscum.com/
Resources, news and forums for the fight against contextual advertising.
  c|net Tech News: Peer-to-peer exchanges court advertisers http://news.cnet.com/2100-1023-271020.html
Article describing the financial arrangements, briefly mentioning the controversy.
  c|net Tech News: Chorus of Gator critics grows http://news.cnet.com/2100-1023-272244.html
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.
  Search Engine Watch: Forget Smart Tags; TopText Is Doing What You Feared http://searchenginewatch.com/showPage.html?page=2164091
Editorial decrying stealth download tactics, copyright and other legal violations.
  Ethics in Advertising http://www.rubak.com/article.cfm?ID=13
Editorial asking "How far should advertising go?" Examines eZula's browser plug in as a specific example of unethical advertising.
  You got the yellow linking Virus? http://www.funs.co.uk/virus/
Gives information on how to remove/unistall TopText, and links to other more detailed resources.
  Salon.com: The parasite economy http://www.salon.com/tech/feature/2001/08/02/parasite_capital/index.html
Examines the spread of both "spyware" and programs that add commercial links to websites. KaZaa's distribution of eZula is heavily featured.
  PCWorld: Latest Online Ad Gimmick: Hyperlinks http://www.pcworld.com/article/57064/latest_online_ad_gimmick_hyperlinks.html
"Advertisers try aggressive (and annoying) hyperlink technology to make the Web pay."
  Mystery links: New Web advertising tool gets results, draws criticism http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2001/07/30/BU231339.DTL
San Francisco Chronicle: mentions concerns about the ethics of covert advertising, and commercial firms outraged by links to competitors' sites.
  Associate Programs Newsletter: How to stop Scumware from defacing your website http://www.associateprograms.com/search/newsletter173.shtml
Explains how Top Text and similar programs can negatively affect income streams, particularly for sites that use affiliate programs.
  TrafficG Yellow and Green Link Killer http://www.trafficg.com/scumware/index.htm
Provides script to disable Top Text and Surf+. Documents source code alterations made by these programs.
  Applelinks: Another New Technology to Deep-Six http://www.applelinks.com/articles/2001/08/20010803142336.shtml
Editorial suggesting "loud, pointed, organized protests" against this attempt to "take over your web pages."
  geek/talk Forums at GeekVillage http://www.geekvillage.com/forums/showthread.php?s=&threadid=12175
Discussion about the eZula TopText defacement in the context of copyright violation.
  San Diego Daily Transcript: 'Poachware' Routes Computer Users To Alternate Web Sites http://www.sddt.com/Search/article.cfm?SourceCode=20010827tba
Article about anti-competitive involuntary hyperlinks being placed by Top Text (aka ContextPro).
  WebHostingTalk Forums: KaZaa is Hijacking Traffic! http://www.webhostingtalk.com/showthread.php?threadid=18027&perpage=20&pagenumber=1
Webmasters and surfers, mostly disapproving of the embedded advertising links.
  eZula and Surf+ Script Killer http://www.searchking.com/ezulakiller/
Provides a script killer for the eZula software. Also works on Surf+.

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